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Spring Colors Bloom in Providence as Community Libraries Announce New Name, Rebrand

Published Date: 
April 1, 2022
Publication: 

Community Libraries of Providence is the New Name of Providence Community Library

This National Library Week (April 3 -9), Providence residents will get a bright and colorful surprise when they visit their neighborhood libraries of Fox Point, Knight Memorial, Mount Pleasant, Olneyville, Rochambeau, Smith Hill, South Providence, Wanskuck and Washington Park. The community library system has a fresh, branded look, an updated logo and a new name: Community Libraries of Providence (CLPVD). The new name reasserts what Rhode Island’s largest library system has always done since the first day it opened its doors in 2009 – it puts community first. The rebrand process will be completed by July 1, in time for CLPVD’s thirteenth birthday celebrations.

Each building will celebrate National Library Week with the installation of new external library signage. For library users, the changeover should be seamless. Patrons will be offered a new CLPVD library card but those who want to keep using their existing cards can do so.  A special bookmark and other printed materials about the rebrand are available in libraries. From Sunday, April 3, CLPVD’s new website address will become communitylibrariesPVD.org and searches for the current domain name, provcomlib.org, will be redirected to the new URL. Updates will be provided via newsletters and through the library system’s Facebook, Instagram and Twitter pages at @9librariesPVD. Followers of the current Providence Community Library social media accounts will continue to receive news and do not need to make any changes.

At the heart of the new brand concept is the grid square design, which reflects the location of the community libraries on a map of Providence. The colored boxes highlight the vibrant diversity of the nine libraries and their neighborhoods, united by a single mission. Each library's distinctive color will be reflected in marketing materials.The brand concept and development is the work of the design company GraphItalia.

The theme of National Library week is Connect with Your Library. CLPVD Library Director Cheryl Space explained: “We want to deepen our connection with Providence, and as we move to the next stage of our journey as a private nonprofit organization, we felt this was the right time to revisit our brand. We always have something worth sharing with Providence and our new name provides an opportunity to reintroduce our libraries and mission to library users, partners and funders.”

More information about Community Libraries of Providence, the rebrand, and logos and images, can be found in the press kit.